15 simple procedures for building an Innovative Journalism Outfit.

Several outfits start off by attempting to innovate, without a crucial step. What’s the problem to be solved where innovation could play a part?

The popular cue with innovation is how it speeds up delivery or extracts a style of content from events. Yet the legacy issue, often overlooked, is the variability in events that require attention. For instance, the news you see on television is driven in a major way by PR and press campaigns. That’s not a problem per se but it puts corporate news in charge of the agenda. What if a design thinking approach could challenge this, and produce stories that circumvented the corporate push?

This design (systems) thinking approach has been one I’ve used (in part being a Maths/Chemistry grad, an artist, and journalist) and it’s reaped huge rewards such as winning NUS teaching awards set by students and international awards in Innovation.

This isn’t a theoretical approach, I’ve worked on some of the UK’s most respected outfits, such as Newsnight and Channel 4 News, so have deep knowledge of networks.

  1. Map out objectives using diagrams, stickers, posts etc. What is it you’re trying to achieve and set yourself deadlines in creating your objectives and what’s called the workflow? Is it writing good copy and making great videos? Well that’s too generic. What’s your purpose and what is the impact? Who’s going to benefit from it?

You can read how this list wraps around innovation in this piece here

Dr David Dunkley Gyimah

Dr David Dunkley Gyimah is a Knight Batten winner for innovation in Journalism — the first Brit to win this award. He’s won awards from the National Union of Students for his teaching. He’s been a journalist for thirty years e.g. BBC and Channel 4 News, dotcoms, and has taught for fifteen, setting up multimedia courses and more recently the journalism LAB. He was the Asper Visiting Professor for journalism at UBC, and is a world leader in advanced videojournalism — the subject of his PhD within the education department at University College Dublin. He’s a regular juror for the RTS Awards, publishes Viewmagazine.tv

Top Writer & Creative Technologist, Int. Award Winner. Cinemajournalist. Cardiff Uni @jomec. PhD (Dublin). Visiting Prof UBC, Ex BBC/C4News. Apple profiled.

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