$75M to spend revolutionizing video and media. What do you do?
They gathered in a shell of a building in central London. Their mission, to make and take on mainstream media. Down town, the establishment were double-bent wrapped laughing. The press called them Robo-reporters.
D-day minus 80 days and counting. WTF! He did what? One of the new journos has dropped a $15k beta camera in the Thames, missing an open deck cruiser.
Another what? Yeah he quit! Told management they were C****s. Creative tensions were rife, but then things started to change. These alpha youngsters were beginning to gel. Managers had found how to harness creativity from a creative, eclectic, incredibly diverse group of people.
Diversity wasn’t an altruistic gesture, but a necessity to access information, capture the zeitgeist, prove the best could do the job given opportunity. Twenty-five percent of the new journos were black or Asian.
And then one day, they came into work to find a new raft of editors would tell them what to do. The thirty revolted in the way they could. Today, several are names in the industry; some personalities on TV. Just how do you build a creative outfit from scratch?
In 2015, David, a senior lecturer at the University of Westminster in London, completed a 7-year PhD at University College Dublin which included tracking down the original thirty, which included the likes of BAFTA Winner and Oscar nominee Dimitri Doganis, seen below. Doganis, 19-years at the time, was an experiment, within the experiment.
David then travelled across the world e.g China, Cairo to Chicago interviewing a range of leaders and innovators in their fields about their creative work.
· How do you nurture the best from individuals when technology facilitates individualism?
· What’s missing in the digital renaissance?
· $75m what would you do?
David has shot and directed numerous short films, some of which have led to international awards in videojournalism in Berlin, and innovation in the US. He spent his high school years in Ghana, following stints with foster parents in the UK. Back in the UK, he graduated in Maths and Chemistry, before studies in Economics at the LSE and Radio and TV at Falmouth’s School of Art and Design. His approach to media combines science (evidence-based), as well as art. He would go on to work for a number of British e.g. BBC, Newsnight, Channel 4 News and American outfits e.g. ABC News. David was one of the thirty experiment. This is the Thirty. Below, feedback from David presenting at Apple.