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It’s not unusual for TV executives to talk about television news storytelling and apologise for the use of the word ‘cinema’ or cinematic’ in describing a scene that leaps out of the screen.

The apology tends to signify the presence of a highly visual aesthetic e.g. shallow focus, which is associated with, not TV, but cinema feature films.

From my interviews with execs there is an awkwardness. Television execs citing cinema when they’re two different media: primarily one is truth and fact and the other is fiction, means at the very least it’s best to use the term sparingly.

I’m here to suggest the word ‘Cinema’ is used more. But it must stem from more than a surface understanding of its nature. For this you could rightly scour any number of books like Bazin’s ‘What is cinema?’ Another day. For now, this. …


Dr. David Dunkley Gyimah

Top Writer & Creative Technologist, Int. Award Winner. Cinemajournalist. Cardiff Uni @jomec. PhD (Dublin). Visiting Prof UBC, Ex BBC/C4News. Apple profiled.

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