Agree it was cool. and agree what else could they have done. Vice isn't alone.

In a distant past I worked for Def II BBC Reportage, a pre-cursor to the Vices, and coolness. The Janet Street Porter school of Coolness. One of the first things you realised was this won't last, but you didn't care. It won't last because you grow up with your audience.

Reportage hired people who knew their generation, but just as the audience matured and got mortgages, so dd its reporters. From Reportage, the break was to get Panorama, Newsnight or special docs. The spectrum end of the reportage, whether by accident or default, is going from Youth, to 35+ TV.

UK morning presenter Phillip Schofield exemplifies this, as does his audience. I doubt whether a new gen would find presenting from a broom cupboard de rigueur. So everything atrophies, or just matures and moves on. In 2014 I was a speaker at a TV summit ay CUNY about the future of TV. I wrote around then, how Vice had become the Voice of a generation https://medium.com/thoughts-on-journalism/how-vice-magazine-has-become-the-voice-of-a-generation-c3237bdcfc80