Best thing I've read in storytelling in a while. I teach applied story telling and cinema journalism which is factual storytelling cohered around cultures.

Whilst globalisation has strafed these into a dominant form ( you citing "capitalistic storytelling) it's possible to locate and teach different narrative forms as, wait for it, fresh innovations.

The key rightly id'ed is a critical mass for wider adoption - a challenge for tertiary education. But it can be done. A wee insight here for how news adopted the heroe's schema https://medium.com/p/1c887eca7c01 and how the BBC's Clive Myrie's work is a cinema journalism reminiscent of neorealism https://viewmagazine.medium.com/creating-a-different-type-of-tv-news-in-the-21st-century-russia-ukraine-war-240dcc149fe5