Good read Raja. I wanted to add to the conversation.
I’m a tech-head and in 1994 when videojournalism arrived in the UK with all its new toys, many of us thought then that TV News’ days were numbered.
Indeed official reports from OfCOM show the decline in news audiences started in 1994 when cable stations emerged. However parts of my research from my PhD have shown how resilient and malleable television news has been within its conventions.
A couple of years back, Goldsmith (University) College media researchers conducted their study to find out TV News’ relevance, its exchange value, remains strong, and will likely do so ( which dovetails into your point) dependent on various conditions.
- Its execs continuing to up the ante by responding to change and innovating
- Outfits like yours and Vice see the value of being on television and effect change.
- The style and language of news changes to meet the needs of its defined and evolving audience.
It’s easy to treat the box in the room (TV) as a piece of tech furniture framed by conventions, when an alternative and equally appropriate view, conceived in the 1950s, is it’s a political and economic conduit for business: political parties, advertisers, self-interest groups and content makers and consumers. Sometime soon Apple’s iPhone will expand to become the size of a TV screen. Wait a minute — that’s already happened. :)