How AI films will likely become a business like YouTube
This is my latest short film that will be showing at the AI-film and Art Festival, Ai3, in Arizona, US, this week.
Empowered shows a young girl growing up to witness glass ceilings being broken and herself rising to ultimate heights.
AI3 bills itself as the first in setting up an AI-festival in the US, but there will be many more festivals; many, many, more in the years to come.
AI-filmmaking, either as hybrid or stand alone, will spearhead new entrepreneurial programmes similar to YouTube’s Partner Programme where users earn money from advertising.
It sounds a no brainer, and you’ve likely seen it coming. It feels like we’re back at 2005 when YouTube was finding its feet and users starting playing with the platform unaware of revenue streams.
Back then I built one of the first video magazine platforms in the UK. Watch this 2 min plus video.
The engineering to create this new ecosystem, whilst still young, requires various strategies.
- How to sort out the ethics of image and video production from copyright.
- How to train LLMs so they are specific to the types of imagery and videos you want to provide for your community.
- How to feed the impact of GenAI into education, both primary, secondary and tertiary.
- How the business end is likely to materialise, with shared revenue.
- Creating collaborations and corroborating to form partnerships.
This year US producer and actor Tyler Perry put on hold an $800m studio expansion after seeing what GenAI (Sora) could do.
In the coming edition of the Journal Representology I’ll expand on some of the aforementioned, looking at some of the current movers and what it will mean for the film industry, whilst looking to an AI-Filmmaking summit for next year that we’re planning.
My own take, AI will be used to complement the film industry, and not replace it.
Associate Prof Dr David Dunkley Gyimah
Cardiff University
