In 1994, perhaps too ahead of its time, I was part of a UK experiment by a newspaper group to launch a new form of TV — a pre-millennial disruptor. The decline of Brit TV news is noticeable around 1994(see pg.24). This linear dip from this link only extends to 2002, but thereon from OFCOM figures in the UK the drop extends and appears to settle (see last figures). Astute TV /news has proven to be highly resilient, integrating tech hardware and social media (SM) strategies into their output e.g. BBC’s iPlayer. And CNN is not the only network rethinking its strategy away from content to attention. News as challenging authorities doesn’t seem to sell. I doubt the apps screen will be an exclusive play. But yes, I agree political economy will be destructive in the way trad. newspapers have been under pressure, but in a foil of Murphy’s Law, whatever can go right will. TV having seen the writing on Print’s wall is responding and 5–10 years leaves room for the next SM to reap further uncertainty.