That world has been with us in storytelling from the accounts of Gilgamesh (2100 BC) but you could certainly point to Edward Bernays’ formal creation of PR in the early 1900s and how businesses capitalised on it to drive consumerism. Politics learnt too of its usefulness in driving votes. Drew Western’s highly engaging read, The Political Brain, provides deep and rich context. Could educating people at an early age how to spot, deal with, and reject fear be the panacea?

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Top Writer & Creative Technologist, Int. Award Winner. Cinemajournalist. Cardiff Uni @jomec. PhD (Dublin). Visiting Prof UBC, Ex BBC/C4News. Apple profiled.

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