The Next Chapter in Social Media will Revert to a Renewed Cultural Capital
I’m always grateful for the opportunity to share ideas and be invited to speak at engagements like this one, at the BBC’s Worldwide annual Leadership. It was about a decade plus ago and since then I’m still an active learner.
There’s a push for knowledge equilibrium at any one time. So a decade plus ago Social Media was coming on popular stream, and there was a thirst for new ideas in video storytelling.
A decade plus ago, I sounded cinema journalism as a panacea in storytelling. It’s cultural and rich form of factual storytelling borrowing from the theories of cinema. It’s still rare in thinking, but platforms like TikTok and Vice can yield semblances. News of Buzzfeed and Vice’s predicament demonstrates how solutions aren’t fixed, and depend on an array of factors. Here’s one of my PhD submission films
What we as #multi-hyphenates can do is to unveil those so decision making can build in agility. Perhaps one of the more noticeable things today which I share in practices is the revisiting of history circa 1890s and the disintegrating impact it had on societies and the blossoming of individualism.
The deconstruction of Art from perspective similitude to impressionism utterly destroyed the stranglehold the Art’s supremos like the Academy de Baux had on the world. They determined what qualified as art and what wasn’t.
It’s happening again today, but there’s a major catch. Back in the 1890s the colonisation project of the world’s second biggest landmass was in full flight. Borders were being drawn and people subjugated by imperialists.
Despite those borders being retained, the combo of a new progressive renaissance combines with both a confidence and anteriority from economies whose young #workforce will be a dominate force impacting the world in 2030.
The Academy de Baux’s of the 21st century are under threat. They should learn from history.
If you could learn about the space between you and others, which frames both equality, diversity, inclusion, or storytelling, branding, loyalty, then it would be an informed cultural capital. Cultural is that internal chi, social is how you exchange.
An example, therefore of a new cultural media which is surfacing and will have an impact is Ghana’s Pan African Heritage Museum. If you’ve not heard about it, google it.
For its approach to knowledge and delivery will be a paradigm shift. The word “Museum” will deconstruct narratives. What if a museum became the place where you got your bullet-proof historical news.
A decade plus ago, I trained the FT.com in video. My message was on Budget day people went to the print FT because it was trusted, they should now go to its broadcasts.
“It’s what you do best”, should be the meme for these unfolding times. Across Africa too I’ve been made privy to a new network, which has international backing and its digital approach will set the pace.
#Storytelling is about realigning dis-equillibrum. That is something challenges the norm and creates a drama, and there’s a push to re-establish a flow. It’s been happening on a grand scale with disinformation/ misinformation. Being privy to another network a way has been found to settle this. Yet the next chapter is a culturally creative one.
