It was a game all along? The object to win at all cost — a zero sum game.
Unlike sports where participating is part of the game. In business no one remembers the losers and no where has this been more explicit in one of the US’s most watched reality shows (30,000,000), The Apprentice.
Trump played his own game, showing that whatever it takes, the object is to win. He’s mugged the contestants, Republicans and a Democrat, and more so the viewers — particularly white rural folk — whom in Trump saw their man.
There’s no other way of putting this. If the evidence and early sentiments coming from the president-elect is to be believed e.g.not repealing all of Obamacare, then a core part of the audience should know you’ve been mugged in the ultimate game on earth.
He needed your vote. He got it. To others it’s a sigh of relief, though there’s still a sense of fear. But, given Trump has demonstrated a predilection for being economical with the truth, why wouldn’t he do it to others — who voted it in, when he’s demonstrated he does things differently.
The question is how does an electorate ever believe anything anyone running for high office says. They will again. It’ll just take someone more extreme person to rally support. Memories are extremely short, as Edward Bernay’s the father of PR recognised and Chomsky spells out in Media Control.