Unused time and spaces. How to access it in creative ways.
Several companies stay in their lane, doing what they’re good at. Sometimes they take a bend building on their mantras in new areas. So we got to thinking imagine if Nike had a creative interdisciplinary school, which included making food?
Apple, now in TV, ran a platform for creative hyphenates? You know the people you can’t quite define what they do, but there’s something there.
UK Channel 4, whose remit is to be different spends a day flooding into communities in the biggest public outside broadcast imparting creative knowledge. First on list teach the consequences of misinformation. This week a 53-year-old woman was sent to jail for a facebook post advocating a crime following the riots. hatred
Or the AHRC, which funds research looked at collapsing industry with academia in a programme that asked “What if?” and welcomed inclusion for being different as a hallmark.
Access All Plus is what we came up with. Inclusion in difference is key. New jobs in the uk are around a third of a million in AI contributing $2.2bn in annual gdp. globally, by 2030 its impact is estimated at $7.9 trillion (source: raconteur/ Mckinsey).
At a July 2024 gathering of leading AI experts in storytelling + machines (2024) at Manchester Metropolitan University, I’m one one of the speakers and see a rich vein of untapped value.
A week later, at a leading conference in entrepreneurship I provide evidence blending tech and stories in a film on black women empowerment. it strikes a chord, preemptng American politics a week ahead. Chairman chronicles how to use ai to recreate powerful forgotten histories.
Earlier in the year with a UK government innovation fund media hyphenates is launched — a hybrid AI publication in Systems thinking for Gen z.
I figure Access All Plus could be used to inspire narratives in exhibition spaces like this previous one in which 57 UK leading Black and Brown producers were brought together.
Gen AI provides unparalleled opportunities for democratising and unlocking horizons in creativity in storytelling, particularly in diversity and inclusion, and for people of colour. But there are huge issues too as exemplified in books like The Coming Wave by Mustafa Suleyman and Michael Bhaskar; Code Dependent by Madhumita Murgia; and The End of Reality: How four billionaires are selling out our future by by Jonathan Taplin.
I tell friends with my wide experience behind national projects — advisor for the British Library’s 500 years of News Exhibition — and international projects such as the Future of Journalism, I’d drive opportunities in access all plus.
This bold future is not a given. It requires strategic intervention to the status quo. A consideration of models, ethics, policies, funding bringing together specialists, researchers and creatives with knowledge of diversity and inclusion, culture and storytelling.
In a previous Access All approach working with the UK Press Association I trained Britain’s regional newspapers to become videojournalists to build their brand. The behind-the-scenes film working with police won an international award. Training and branding was extended to the financial times, sun chicago times, and media in Egypt, Algeria, China Russia, Ghana, EU and America.
Me? I’ve specialise in AI, cinema journalism, and start-ups. I’ve an extensive body of work spanning more than thirty years (link here). I’m a reader/ Associate Professor at Cardiff university and lead EDI in the School of Journalism, Media and Culture.
If you’re a funder, a sponsor, or are interested in knowing more, you can contact David at david@viewmagazine.tv, via linkedin, or via his platform: www.viewmagazine.tv
