Why we need to be teaching a radically different storytelling approach to journalism.

  1. They are their own content creators easily identifying themselves as brands and so their attention is not a given.
  2. They’re not loyal to anyone. Deference is hard earned, but loyalty is proffered to those that get them
  3. Their interest in news revolves around personal emotional life issues. How does it affect me and my peers?
  4. They’re not conventional media abbots.
  5. And truthfully, at least in my head they’d rather be anywhere else but here.
Teaching in Vancouver



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Dr. David Dunkley Gyimah

Dr. David Dunkley Gyimah

Top Writer & Creative Technologist, Int. Award Winner. Cinemajournalist. Cardiff Uni @jomec. PhD (Dublin). Visiting Prof UBC, Ex BBC/C4News. Apple profiled.