You are not my audience, but you could be: Content creation, Gen Z and Universities.

We suddenly learnt to see with new eyes, and at the same time we learnt new rhythms and tonal colours in music through the works of Mussorgsky, Debussy, Strauss… In literature, realism dawned with Zola, Strindberg and Hauptmann.

Trust me I know I’m a science grad.

Author’s chemistry write up on the right
  • more technological savvy than previous gens
  • more racially diverse
  • more pragmatic and realistic about their goals. (Read, Grown Up Digital by Don Tapscott)
  • Creativity
  • problem solving
  • collaborations and critical thinking

The desire to generate income and feel fulfilled from multiple projects will increase retention (you don’t leave a job if your “other interests” are being fulfilled elsewhere).

  1. What skillsets are sought after in industry?
  2. The end of the monogamous career concretising as polygamous career.
  3. How millenniums don’t see you as their target audience.

You are not my audience

Author with Class of 2007




Top Writer & Creative Technologist, Int. Award Winner. Cinemajournalist. Cardiff Uni @jomec. PhD (Dublin). Visiting Prof UBC, Ex BBC/C4News. Apple profiled.

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